Groupon, Hotpot, and Google - A Killer Trilogy

Image by Getty Images via @daylife

Google and Groupon are getting a lot of press about the upcoming purchase. Some reports highlight the $5.3 billion price tag Google is about to pay, others are talking about what Google plans to do with the aquisition.

Here is a short description about Groupon




I like th idea of a Groupon: get enough people (Group) before the coupon becomes active. This way businesses only pay for results and potential customers spread the word about Groupon and the local business using Twitter, Facebook, and email in order to meet the quota needed to activate the coupon.

I am personally excited about this acquisition. I'll be interested to see how Google is able to integrate Groupon with Google Hotpot, another attempt to review and share local businesses. I hope Google is able to pioneer a new method of online commerce and marketing that small business owners can understand and make use of.

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